The Internet

While some consider it as a blessing others regard it as a curse, because the internet like everything else in the world has a good and a bad side to it. The one of the main reasons that many people blame is that there is no sense of censorship in the world of the internet.Without censorship many things spin out of control. People start using the internet as a method of spying rather than a manner of communication they abuse this blessing by placing information or data that is unacceptable such as hacking, others may use it for fraud or theft. When these actions are committed they are considered a as a form of crime, and like all other crimes they are intolerable by society.A student no longer needs to spend long hours in libraries searching for a desired piece of information. A web search engine can provide the needed material just at a click of a button and no matter which remote corner of the world you are in, the Internet will keep you side by side of the latest developments in y our area of interest.As with every new technology there are those who speak high of the Internet and there are those who portray it in an unfavorable source of knowledge. And as with other new technologies there is nothing wrong with the Internet itself. It is we who are to decide whether the internet is a curse or a blessing.The question as per whether the internet is a blessing or a curse for this millennial generation is attracting a global attention. As a topic of global interest, one just have to take a position but with an unbiased sense of judgment. The advent of internet has brought unprecedented breakthrough in every sphere of human endeavour and perhaps also some negative impact.Internet simply put, is a cloud based medium that enable dissemination of information internationally among millions of users through a network connecting computers and other compatible gadgets. The information could be accessed in a written form through electronic mail, recorded videos, instant me ssaging, video chat, pictorially etc.From every sense of fairness, Internet has turned the Universe to one global village and has done more good than evil. Can we say that internet is both a blessing and a curse? We should be able to take a position at the end of this discourse.Benefits of the Internet (Advantages)The benefits of the internet have to do with the blessings and advantages associated with its usage. They are discussed below:Knowledge Pool: There is hardly any topic that has no definition online. Scholars gladly research into any area of interest and make their findings available for the benefits of all seekers of knowledge on the internet. Fastest medium of information dissemination: It is the fastest medium of information dissemination especially if it is bulky. I remember waiting for the news vendor (print media) several hours to catch a glimpse of the latest news several years ago. But now, just go online, and you are current and abreast with latest news even before the news paper seller.An instructional media for Teachers: Students can learn and be taught at the comfort of their homes online (e-learning). They can attend classes even when they are thousands of Miles away from the school or learning centres. This is achieved via the aid of a projector connected to the internet. With other supportive accessories and gadgets, they can even have student-teacher interaction,a two way channel that consummate the learning process. Source of Income: It is a veritable source of income for millions of persons around the globe. Internet Service Provision in itself is a business whether at the multinational or local level. Today we have several online publishers and freelancers getting their livelihood through this medium.Medium for Data Storage: Data and information that need easy and quick retrieval can be better stored online. Though this may have some side effects but it is better. We live in a world prone to all forms of disasters such as fire occur rence, flood and theft just to mention a few. Documents stored online are safe in case of such occurrences. Business Transactions: Today we hear of e-commerce. This is made possible through the internet. Buying and selling with ease online is becoming the best practice and it has proved to  be safer and more convenient.Entertainment Media: It has assumed the widest spectrum for the entertainment media. Easy access to audio and video streaming with variety of choices especially with a very strong network. In most cases you pay data connection fee only while the movies are free. Although they have their own remote benefits. Medium of Advertisement: Online advertisement is one of fastest growing advertising media. There is hardly any site one visit without seeing one form of advert or the other. The fastest means of letting the World know what your business is and any other important information is to advertise it online.The Dark Side of the Internet (Disadvantages)The internet has s ome disadvantages. They are as follows:1. Malicious Spy: Some unscrupulous individuals take advantage of internet lapses to spy and access the privacy of some well meaning users . They have various means of achieving this nefarious act, most especially through Computer or electronic viruses.Through this medium some persons has lost valuables too numerous to quantify. To forestall this act, a reliable anti- virus or anti-spyware should be installed on Computer systems and similar gadgets that are online.2. Moral Decadence: The advent of internet has brought about a number of vices as a result of all manner of information that are allowed on online. For example there is unrestricted access to pornographic videos. This no doubt can corrupt Teenagers and even adults who lack discipline. Apart from pornography there are other movies that are not healthy for Children and Teenagers.3. Distraction: It can cause distraction if not properly harnessed with discipline even among adults. Too muc h time is spent by youngsters on irrelevant browsing at the expense of other meaningful engagements such as studying their books.4. Terrorism: Coordinated terrorist attacks are made possible in most cases via the internet. It easier for them to use this medium than any other means of communication for the sake of secrecy.5. Fraud: Internet is one of the greatest avenue through which fraud has been committed. This most often is possible through deceit and false identity. As a result the unsuspecting public are prone to be victims. It is one of the biggest media for trading as indicated in the benefits of online transaction.We have seen situation of impersonation and declaration of false identity and sometime one wonder why they sail through even with all these numerous warnings and awareness creation about this type of activities. This is a â€Å"Food for Thought†.In my own opinion I think the reason why many fall prey is because of greed. An attempt to get rich â€Å"overnig ht† as a result they can’t exercise enough patience for proper investigation.From the forgoing I think one can easily take position as per whether Internet is a Blessing or a Curse especially for this millennial generation. The benefits derivable from the use of the internet far outweigh the disadvantages.More so, some of the disadvantages are manageable. It is a matter of discipline and curbing one’s will power. Teens phase of life are explorative in nature. If they are given proper foundation with respect to the consequences using the internet wrongly, they will abide. Sanity comes with good upbringing with parents and guardians showing good example.A lot have been done to curb the activities of hackers online and to a very high extent it has proved very effective. Employ the services of Virus protection Software and you can be sure you are secured online. There is also online Parental control and monitoring Software to guard against wards transcending their bo und.Internet Service providers (ISP) are also on their heels monitoring the activities of those who uses their services maliciously especially for fraudulent purposes. Such accounts can be monitored and closed down though it takes a lot to do so.

Psychological Theories of Delinquency

In his article, Kelley discusses the Psychology of Mind theory, or POM, which was created using the work of Banks (1983, 1989); Mills (1990); Mills & Pransky (1993); Suarez (1985); Suarez & Mills (1982); and Suarez, Mills, & Stewart (1987), which focuses strongly on original or unconditioned though, which is a though process that takes into account principles and reasoning that is automatic through common sense and positive thought.As well as reactive thought, which requires a deliberate thought process, and is a decision, which is made without taking into account consequences or considering other options (1996). Psychology of the mind theory proposes that the offenders percentages of responsive thinking versus conditioned thinking is that of which determines his or her level of mental health as well as their risk for criminality or delinquency (Kelley, 1996). According to the Psychology of Mind theory, juveniles actions are based off of how conscious they are of their actions.If a j uvenile finds them self in a situation and takes the time to consciously think about their actions, they generally act in a positive way. It is when a juvenile is in a situation where they act without thinking about the consequences where it is possible for a deviant decision can be made (Banks 1983, 1989). Kelley states that one’s level of insecurity directly correlates to their style of thinking. If an offender feels insecure in a situation and thinks reactively, they are more likely to think reactively and engage in deviant or delinquent behavior.Where as if an offender feels insecure in a situation and thinks responsively, they will be less likely to partake in delinquent behavior. Kelley points to the fact that one with a high level of self-esteem will be a lot less likely to make a decision that may lead to a delinquent act than one with a lower level of self-esteem based. This is based on the fact that one who has a higher level of self-esteem naturally wants to mainta in that higher level of self-confidence and will be less likely to partake in an act to jeopardize that level of self-esteem.Where as one with a lower level of self-esteem may be willing to commit a delinquent act to increase their self-confidence (1996). In a separate article, a study performed on one hundred and ninety-nine male participants and ninety female participants, all juveniles of which were incarcerated within a juvenile correction facility, Kerig, Ward, Vanderzee, and Moeddel examined the correlation between Post Traumatic Stress Disorder and the juvenile’s delinquency.In a related literature that assesses the effects of PTSD on adolescence, its author, Nader(2008) states, â€Å"Following traumatic experiences, a significant number of children react in ways that substantially disrupt or impair their and their family’s lives, their growth and development, and their abilities to function normally† and thus, unresolved trauma â€Å"may seriously derai l a youth’s life path; task, work, or academic performance; and well-being† (p. 3)According to Ford et al (2006), prolonged exposure to traumatic experiences has the potential to cause a juvenile’s brain exhaustion and a lesser ability to cope with situations. This in turn may lead to problems within a juvenile’s mental development, including lower self-esteem, self-respect, and interpersonal trust. A juvenile may engage in â€Å"survival coping†, which may include acting out, and other defiant acts, in an attempt to hide their inner feelings of despair.Juveniles then may progress to more aggressive forms and a lack of consciousness pertaining to the negative effects of the deviant acts that they are partaking in. According to Landsford et al (2006), after a traumatic exposure, a juvenile may partake in delinquent acts or deviant behavior as a way of numbing their feelings and attempting to get away from the awareness of their stress.The results of the study performed by Kerig, Ward, Vanderzee, and Moeddel (2009) show that juvenile males that were incarcerated reported that prior to incarceration they had experienced community violence, domestic violence, witnessed domestic violence, and had been effected by the death of a loved one. Thirty-six males had claimed to had experienced the death of a loved one, thirty-six other males had experienced community violence, twenty males had experienced domestic violence, and eighteen males had witnessed community violence.The highest reported traumatic experience from females incarcerated at the facility was that of sexual abuse, where nineteen females reported that they had been sexually abused prior to being incarcerated. Sixteen females experienced domestic violence, and eleven females experienced the death of a loved one. According to Wolf et al (2006), many adolescents already display risk taking behaviors and are more likely to partake in the use of substances or delinquent acts, because during this time you are in a transition from youth toward adulthood and are becoming familiar with your self.However, juveniles who have been exposed to traumatic experiences such as domestic violence, sexual assault, or other events that may cause Post Traumatic Stress Disorder, it may be more likely that they will partake in more heinous acts of delinquency or criminality because may have a lesser ability to cope with their feelings and may mask them through these deviant acts.

Assignment Example | Topics and Well Written Essays - 1000 words - 15

Assignment Example For example, the electricity bills of the factories or the taxes paid on land are fixed costs because even if no production takes place in the factories, these costs would still be incurred. Variable costs, on the other hand, are those costs that are directly related to the number of units produced (Case & Fair, 2007). For example, depending on the number of cars produced, the variable costs would differ because for every additional car produced, the company would incur costs in components such as doors, engines, glasses, mirrors, seats, etc. As the demand of new cars increases, the demand curve shifts to the right (D1). This means that for the same price (P0), a higher quantity of cars (Q1) would be demanded. As a result, firms can observe higher profits by increasing the price, which in return causes the demand to decrease until the intersection of D1 and S0 is reached. At this point (E*), the market is in equilibrium. As demand for new cars increased and demand for used cars decreased, firms would decrease prices of the used cars to increase sales. Therefore, overall, the price and output of used cars would decrease. An obvious opportunity cost for funding the Scrappage Scheme is that the government could have used that money on other areas of the transport industry. For instance, if the government observed a decline in the number of cars purchased, due to recession and increasing fuel prices, it could have made investments to boost the public transport sector and could have promoted the usage of public transport and created more job opportunities there. There are many reasons why PED for cars is likely to be more elastic in large cities. Firstly, the larger cities, such as London, are economic hubs of UK and they have a good infrastructure present. These places offer a large of substitutes for cars to the consumers. There are many forms of public transports available, for example. The consumers can

Leadeship Styes and Ethics for Law Enforcement Administrators Research Paper

Leadeship Styes and Ethics for Law Enforcement Administrators - Research Paper Example Leaders in the law enforcement agencies should themselves exercise high ethical standards which would then influence the followers to follow suit. The issue of ethical leadership has never been so relevant in law enforcing than it is today given the current issues of corruption, racial discrimination, violence and brutality and other escalating criminal activities. Given this chaotic nature of our streets, it is possible that law enforcers feel only connected to their ethical and professional obligations in theory, but on the ground, such ethics is thrown through the window due to the unpredictable and complex situations. This is where ethical leadership comes in to constantly offer training and guidance to the followers and encourage them always to remain within the boundaries of ethical standards and professional code of conduct governing the service. Leadership is an appreciated topic in all types of organizations, both private and public and is considered an essential component in the steering of organizational goals and objectives. Law enforcement agencies have also endeavored to institute effective leaders within its ranks due to the realization that quality leadership directly affects the quality of performance. Leadership can be taken to mean the process where a person or groups of persons selects, trains, and influences one or more followers to appreciate and agree to what needs to be done to realize the mission and objectives of the organization (Lussier & Achua, 2012). This, as Lussier & Achua (2012) notes, can be achieved by such leaders through humbly conveying a prophetic vision for the future of an organization in a manner that respects and identifiable with the beliefs and values of the followers. According to Lussier & Achua (2012), leadership has several key components which include: Leadership is a process that t akes

Law Practice Management Essay Example | Topics and Well Written Essays - 2750 words - 1

Law Practice Management - Essay Example It entails targeting a specific market or community that is easily identifiable. The decision that was unanimously arrived at is that we should carve out our niche in Computer law. This area of law, deals with securing information that is stored and/or transmitted through computers. There is a horde of reasons for choosing this specific area of specialization. To begin with, our existing clientele mainly draws out from this area, and they have a capacity to sustain our entity in the short run and help us to breakeven within the first year of operation. Secondly, we have the necessary educational background, and passion for this specific niche, individually and collectively. In addition, this is a developing area, with a greatly promising future. Internet has had a profound impact on the society in the past few years and the nature of its dynamic changes creates a lot of emerging legal uncertainty. In addition, there is an increase in the number of legislations enacted in the recent past, such as Computer Security Act of 1987 and Health Information Technology of 2009. To add, it touches basically on every other sphere of law from, e-commerce, Intellectual Property (IP), privacy to online money payment systems. Moreover, it is cross cutting and is not limited in terms of boundaries, and it, in essence, makes boundaries more and more meaningless. More importantly, it has an untapped potential, and growth rate is exponential, given that the number of Americans using internet or having access to internet grows day by day. In addition, most organizations have automated their mode of operation and it is basically possible to complete all manner of transactions online. This market has few practitioners as compared to the potential market, and the existing market is highly untapped. The entity we have chosen to adopt and register is in the form of a professional association, registered as an S corporation under the laws

Descartes holds that we can literally see other people (as opposed to, Essay

Descartes holds that we can literally see other people (as opposed to, say, hats and feet from an upper-story window). Explain h - Essay Example However, in real sense, Descartes actually posits that humans can understand their minds more readily than they can possibly ever understand their corporeal nature, which is subject to doubt (Newman). The theorist bases his arguments on the example of wax in its various forms i.e. solid and liquid form; according to Descartes, the perception senses cannot recognize the semblance in the different forms. In other words, the human senses are inadequate in themselves to effectively describe whether or not the molten wax is similar to the solid wax. Failure by the senses to recognize that both forms of wax are indeed indistinguishable calls us to the overall unreliability of human senses; they cannot provide adequate cognition about the nature of the wax, thus the two different forms of wax are inevitably differentiated. In this regard, Descartes eventually theorizes that perception is a function of the mind alone (Card). In the second part of his argument, Descartes posits that senses pr ovide humans with a better and refined understanding of the nature of things, only that the senses in themselves are not sufficient to determine truth (Newman). Therefore, the senses are constrained by certain limitations thus implying that certain knowledge can only be achieved through judgment, understanding in human minds and thinking. However, it is noteworthy that Descartes, in his almost incredible wisdom, does not at any point rule out the contribution of senses in the process of understanding the nature of things. Rather, Descartes only seems to emphasize that sense perception in humans relies on the mind more than it does on the body. He is nothing else apart from a thinking thing/ a mind/ an intellect/ understanding or reason (â€Å"The Meditations†); this way, Descartes draws an obvious parallel between the mind and the soul. Descartes begins his investigations into perception by disbelieving/ deconstructing his prior knowledge on the nature of things (Newman); he questions even the truth of his own existence thus concluding with certainty that the only possible truth about it was, â€Å"I am, I exist†. However, this conclusion is still constrained with the fact that Descartes does not yet understand the nature of his being. This line of argument also leads him into drawing the second conclusion, equating intellect, reason, understanding, mind and soul with thinking. In this manner, Descartes has successively assigned himself a trait in an attempt to define his nature as a ‘thinking thing’ that can exist independently from the body (â€Å"The Meditations†). Thus, he still advances this further by stating that his thinking encompasses doubting, understanding, affirmation, refusal, imagination and sense. Having successively drawn a supposedly absurd parallelism between thinking and sensing, Descartes clarifies by stating that certain truth is established out of a combination of perceived sensations and thought process es. In other words, Descartes theorizes that that which is knowledge to the human mind, whose nature has been perceived by the senses is more embellished than that which is mysterious or imaginable (Card). In that case, it is easier for us to see people, as opposed to hats and feet, because our thoughts usually form images of human bodies which are then examined by our senses; other things like hats and feet do not

Project Deliverable 6B PowerPoint Presentation Example | Topics and Well Written Essays - 750 words

Project Deliverable 6B - PowerPoint Presentation Example These assumptions are: The timeline is reasonable and do-able. The phased rollout supports early success and continued improvement. The project includes a lengthy implementation as components are developed and implemented, followed by sustained competency and improvements in the seven component areas. The following is a detailed breakdown of the roles required to execute the project. It includes: the project role, the project responsibility of the role, skills required, number of staff required fulfilling the role, the estimated start date and the expected duration the staff resource will be needed on the project. Organization can adopt security guidance into its general project management processes or react to security failures. It is increasingly difficult to respond to new challenges with the new installation of security system in project management processes. This security system has to be well fit with the project management. This coordination of activities considering the infrastructure of the project requires different assumption and troubleshooting area to change and adjust on fact based activation. In such case Trustworthy Computing Security Development Lifecycle provides an example of pragmatic way to incorporate the objective of development. The level of assurance influences aspects of project management. Security access alarm is obligatory Access to corporate information may have to satisfy legal, regulatory, or fiduciary duties, contractual obligations, or voluntary requirements such as the protection of proprietary data. Those requirements raise the importance of security governance, i.e., the incorporation of security into business management. Security governance is typically associated with systems that require medium or higher assurance. Successful security governance depends on developing control and feedback structures. In the midmarket company managed security services, they need that level of security beyond the resources and

Comment 3 Assignment Example | Topics and Well Written Essays - 250 words - 1

Comment 3 - Assignment Example The work gives much attention to concepts that govern appropriate data collection. It can also be noticed that the author has indicated the two main types of research as either qualitative or quantitative. The supportive facts used to strengthen the viewpoint of the author in respect of using effective communication in data collection are convincing. This is in respect of the common knowledge that oral interview or questionnaires tend to be successful on sound communication skills and proper structure. Observation as a method of data collection has also been given significant focus in regard to the need for total involvement by the researcher (Easterby-Smith, Thorpe and Jackson, 2012). Adoption of a particular methodology on choice of method for data collection and analysis serves to estimate sample population and match the objective of the study. The flow of ideas from introduction on data collection, methodology and conclusion that tackles hypothesis sheds much light on research methods to a layman. This makes this work stand out is representative of the widely used research study

The Game Essay Example for Free

The Game Essay Every person has a different way of viewing success. In the movie â€Å"The Game†, each of the characters views success in their own specific and distinct ways. Nicholas has a more materialistic view of success contrasted by Conrad who lives a more easygoing life and Christine who is mostly a balance between the two. The various characters such as Nicholas, Conrad and Christine will achieve their success at the end of the movie, however each of them attain it in different ways. Nicholas Van Orton is the main character of the movie. At the beginning of the film, Nicholas appeared to be a very successful business man but lived in solitude. Divorced and alone, Nicholas now lived in a Mansion with his housekeeper, Elsa, as his only company. At this point of the movie, Nicholas seemed to perceive success as money. For his birthday, Nicholas is given by his brother a present to go to the CRS office and play a game. Once the game starts, he perceives his life as falling apart. His money is robbed form his bank account, his house is taken over by the CRS, and everywhere he went something mysterious happened to him. Nicholas saw success at this point as the survival of this horrible nightmare. With no money and anywhere to go, he decides to approach his ex wife for help. This might have been out of desperation, since he has not done such a thing in a long time. Parallel to this, he starts developing a relationship with Christine, a waitress in a restaurant which throughout the whole game will be there to help him. By the end of the movie, we see how Nicholas starts to realize how everyone surrounding him is a part of this â€Å"game† that wants to kill him. At this point he decides that the best thing is to kill himself since he has nothing to live for. Everything he had in life is gone. He throws himself from a building and surprisingly he lands on a giant air bag. This game was done by his brother Conrad as a birthday present. This whole nightmare instantly turned into happiness. Everything he just went through was a whole set up of a surprise party. He had not lost his house nor his money; everything was in-touch. After enduring through all the various games, Nicholas realizes that success does not only mean being a successful business person, but to be happy and have people that surround you. Throughout the movie, Christine appears to be an innocent person that coincidentally meets Nicholas. She helped Nicholas during the game to try to escape from the CRS agents, from people who wanted to kill him and also to try and get out of a solitary building. At the beginning, she helped Nicholas however, towards the end she played a role in robbing his bank account. At the end of the movie, we see how everything that has happened on the past couple of days, was a game. All of Nicholas possessions where intact and this was just all part of a game. By this time of the movie, we start realizing who the real Christine is. She is a woman whose goals of success are to make people happy. She achieves this goal by taking a job â€Å"the game† and go around the world in a mission to make other people happy. Christine’s view on success was through other people’s happiness. Conrad, Nicholas’ brother, has a unique personality. He was free-spirited, had a spontaneous character and wanted to live life to the fullest. He starts off the movie by saying how he fell asleep on the beach and when he woke up, he realized it was his brothers birthday. This scene of the movie gives us a sense of what character Conrad is. Even though he is not a successful businessman and does not have the same type of luxuries as his brother, he views his life to be a successful one. Conrad’s view on success was to live a happy carefree like free of any worries of having a set job or having any obligations. He has no interest in living the way his brother lived and even felt bad for him. This is why Conrad wanted Nicholas to participate in the game. He wanted Nicholas to open up his eyes of his unhappy life and appreciate other things apart from the materialistic ones. When the game is over Nicholas sees the value in trying to live a little bit more like Conrad, in not such a strict and orderly life without and personal relationships with other people. Nicholas, Christine and Conrad had very distinct views on success. On one hand Nicholas was all about the materialistic life, full of luxuries and a very successful business, yet with no personal relation. He ignores his ex-wife phone calls, does not have a good relationship with his brother and lives in a mansion with only his housekeeper Elsa. On the other hand, we have Christine and Conrad. Both of this characters view success in terms of happiness. Conrad is a free cared man that does not care about his money or any materialistic thing, he cared about the relationship with himself and how he felt about it. This is what made his happy. Christine, wanted to make people happy. She was part of the CRS agency who their job was to go around the world and make people happy. For me Christine is the most successful character. By doing the game and making people happy she achieves an internal happiness and a happiness for others. She not only succeeded in his work but also as a person. Although this three characters might seem they have nothing in common, we can see how all of them in one way or the other achieved their view of success. They where all successful in their own eyes. This movie demonstrates the perspectives of each individual when it comes to be successful.

Julius Caesar Essay Example for Free

Julius Caesar Essay Brilliant people commit to what they believe is significant to them. In Julius Caesar, Brutus betrays his good friend. Brutus has many significant qualities such as being sincere, honorable, and philosophical. However, he does have a few negative characteristics such as experiencing under ones control, betraying upon others, and easily giving up easily on himself. In the end, Brutus commits suicide. From the play Julius Caesar, Brutus is a distinguished person because his persistent intentions are devotedly pure. Brutus is sincere, honorable, and philosophical which makes up his superior characteristics. Brutus believes his role assassinating of Julius Caesar is for the good of Rome. Cassius proclaims â€Å"Till then, think of the world† (Shakespeare 1110). He believes this because Cassius persuades him to accept his beliefs by mentioning the people of Rome. Brutus says â€Å"For let the gods so speed me as I love the name honor more than I fear death† (Shakespeare 1103). Brutus is an honorable man because he does everything with interest on his country. In addition, Brutus also does what he feels is right which also helps him with achieving his honor. Brutus lets his philosophies lead his decisions and actions. Furthermore, Brutus allows Antony to speak at Caesar’s funeral and deciding to risk everything in one battle which risks the entire purpose of the conflict because Antony may not be trustable. Although Brutus has many admirable traits, he also has some unfavorable traits. Brutus is easily swayed by powerful men, betraying his comrade, and giving up on himself. Brutus asks â€Å"Into what dangers would you lead me, Cassius that you would have me seek into myself. For that which is not in me? † (Shakespeare 1103) Cassius tells Brutus that Caesar is a threat to the people of Rome which leaves Brutus unhappy. Brutus is unhappy because he believes in Cassius’ persuasion. Brutus’ main flaw is how he is easily swayed between sides which shows that he is easy to control. Brutus says â€Å"Not that I loved Caesar less, but that I loved Rome more† (Shakespeare 1145). In addition, Brutus betrays his close friend, Caesar and joins the conspiracy. Brutus joins the conspiracy because he chooses his beloved Rome over Caesar. Romans value loyalty as one of the grandest Roman virtues. Furthermore, Brutus is unconfident about his war against Antony, Octavius, and Lepidus. Brutus is unconfident because Cassius is gone and he is left alone so he decides to commit suicide. Brutus says â€Å"Hold then my sword, and turn away thy face while I do run upon it† (Shakespeare 1181). Due to the situation, Brutus’ situation causes a terrible outcome. Brutus’ life results in his own death. Brutus has a difficult decision to make to kill Caesar which creates an internal conflict. Brutus is convinced to kill Caesar because he feels that Caesar will not make a great leader. As a result, he decides to kill Brutus alongside Cassius and the conspirators. Since, Brutus decides to kill Caesar, it becomes the â€Å"right† thing to do because Brutus is an honorable man and people believe in whatever he does. Brutus says â€Å"Caesar, now be still. I killed not thee with half so good a will† (Shakespeare 1181) in his last breath. Brutus commits suicide as a form of revenge for Caesar. Finally, Brutus succeeds in killing Caesar as well as himself. His death is a good thing because he ends all of the chaos between Antony and him. Brutus is a man who follows his beliefs which then leads him into a mess. Strato says â€Å"I held the sword, and he did run on it† (Shakespeare 1182). Brutus successfully commits suicide as an honorable man. Antony says â€Å"This was the noblest Roman of them all† (Shakespeare 1182). His death ends the war between the two sides. In conclusion, people achieve their important beliefs. With exceptional qualities, Brutus portrays as a respectable man. In contrast, he shows inadequate traits such as disloyality. In the end, Brutuss life results in death. Sometimes, peoples lives do not resolute in their favor, because they must overcome certain obstacles. People often betray one another through selfish reasons. The desire for power can lead to ones demise. Riches in wealth and ruling will result to an evil tragedy.

Birth And Eleven Months Children And Young People Essay

Birth And Eleven Months Children And Young People Essay The control that people have over their bodies is quite remarkable, and yet most people take it completely for granted. Watch a young baby struggling to pass a rattle from one hand to another and you will soon see how skilled you have become. Physical development like many other areas of development is a journey, but interestingly it is a relatively fast one, and by the age of 5 years most children have a good level of control over their bodies. Physical development looks principally at the skills that children acquire, but it is important to understand that there is a link here to growth and maturation. For example, young babies can suck their toes, but this becomes difficult as the bodys proportions change. In the same way some physical development cannot take place until some maturation processes have occurred. Physical development builds childrens confidence when children can do things for themselves, they are more likely to gain in confidence, and they can do things how and when they want. It allows children to express themselves, physical movements are one in which babies and young children can express themselves. Babies may signal with their arms if they wish to be listed .Physical development is also linked to cognitive development, in childrens early stages , a significant amount of learning is practical and requires physical movements, early physical movements also help to develop the brain. To gain control over their movements, children need to master different types of movement and Michelle howorth NC39964 Assignment 1 Page 2 Skills. These types of movements are fine motor skills and gross motor skills. Fine motor skills cover small movements that are usually made using the hand, fine manipulative skills are movements that require the fingers and thumbs to carry out co-ordinated small tasks, fine motor skills are movements that involve the wrists and hands. According to Arnold Gessel an American paediatrician the central nervous system underpinned development with stimulation not necessarily having a significant role. He suggested that they are 3principles of physical development 1. Development follows a sequence, as children develop and grow a sequence emerges and certain things have to be in place before others can follow. 2. Development begins at the top at the head and moves downwards, babies gain control of their head and top of the spine before any other part of the body. This is a survival mechanism which allows the baby to feed. 3. development begins with motor movements which are uncontrolled which then become refined and precise, they have uncontrolled arm and leg movements but most control is quickly gained, by 6 months most babies can take an offered toy relatively easily . The first year of life is amazing in terms of physical development, babies begin with a range of reflexes, the reflexes are actions that happen without the baby thinking about them, these are swallowing and sucking reflex -these ensure the babies can feed and swallow milk. Rooting reflex -the baby will move its head to look for a nipple or teat if its cheek or mouth is touched, this helps the baby to find milk. Grasp reflex- babies will automatically put their fingers round an object that has touched the palm of their hand. Startle reflex when babies hear a sudden sound or see a sudden bright light, they will react by moving their arms outwards and clenching their fist. Walking and standing reflex- when babies are Michelle howorth NC36694 Assignment 1 Page 3 Held upright with their feet on a firm surface they usually make stepping movements. Falling reflex- this is known as the Moro reflex babies will stretch out their arms suddenly and then clasp them inwards in any situations in which they feel they are over falling. Over the first few months some of these reflexes begin to disappear and instead babies learn to control their movements, muscle tone also increases and the body grows stronger. By the time babies are one month old they have changed already, they appear less curled up and more relaxed. Babies at one month old have usually started to settle into a pattern, they sleep quite a lot of the time but will gradually try to spend longer time awake. They cry to communicate their needs and parents are beginning to understand the different kind of crys , they start to learn more about their parents : they may stop crying when they hear their voice ; they also try hard to focus on the face of who is holding them (they can focus at a di stance of 20-25cms ).When they get to 3 months they have grown in height and weight , they have grown out of all their early clothes and have changed in many ways, Some babies have learnt the difference between day and night and are able to sleep through the night . They are likely to cry less and most parents are getting better at knowing what their cry means, they are also starting to sleep a little less and are far more alert .They may smile quite often and show that they know the sound of their parents voices and movements .Babies bodies are also developing, they are able to lift their head up and look about when put on their tummies. As a child reaches 6-8 months they have learnt many skills, they are very alert and move their head to see what is happening, they enjoy playing and show it by squalling in delight .They can now reach out and grab a toy and move it from one hand to another, they are able to focus on an object and explore it if it seems interesting .They also start to show that they understand a little of what is being said to them and they try to communicate. They usually enjoy their food and are beginning to feed themselves by grabbing a spoon .They are also getting stronger they can sit up with support in a highchair and are able to roll Michelle howorth NC36694 Assignment1 Page 4 over from their backs to their fronts, they can push themselves up on their hands if they lie on their fronts and hold this position for a while .As they reach 9 month Babys physical development is now very noticeable, many babies will be crawling or finding other ways of being mobile, they are able to sit up without any support; these new movements mean babies can explore more. Children at this age spend a lot of time sitting and playing, when they are mobile they can move quite fast .As well as large objects babies are also picking up objects handling them and becoming more skilled at touching things. Objects still get popped into the mouth. 1.2. Summarise the intellectual development of a child aged eight to twenty months. At this age your childs attention span is beginning to lengthen, he is beginning to develop memory through repeated activity; touching objects made of different textures and materials to see what they feel like provide him to explore different ways of using his hands. He explores and experiments by touching different substances and textures such as different fabrics like velvet and felt which provide soft and hard textures. Babys begin to say there first words such as mamma and dada which are evidence of his cognitive development and the beginning of a fantastic new stage where communication develops into verbal language. As this age he might be able to say a few words such as mamma and dada or simple words which they recognise from parents communication with them but children are quite different, some pick up language fast and others dont, some children dont talk until later into their development. By 20 months they can understand simple requests like pass your bottle. His developin g language may still be restricted to one word at a time and he hasnt quite established putting 2 words together and he may just point at things when he wants them and his vocabulary may vary between 50-100 words. Language development and memory are closely linked and memory are closely linked he will soon begin to realise that language will help him in the world around him, by communicating he will start to learn a few concepts , like tidying up after playing , this helps him take care of his possessions . Michelle howorth NC39964 Assignment 1 Page 5 There are different theories of how he gets to these stages theories that look at the way children think and learn are extremely important as they can be applied to so many situations in everyday life .This also means that when Studying other aspects of child development , such as language behaviour management, or aggression you will find that the same terms and theories keep reappearing .Currently learning theories can be grouped into 3 bands The behaviourist approach suggests that learning is influenced by rewards, punishments and environmental factors .The term conditioning is often used by behaviourists, it means that you learn to act in a certain way because past experiences have taught you to do or not to do something. B.F Skinner is recognised as being a key figure in developing the behaviourist approach by learning theory. Skinner suggested that most humans learn through exploring the environment and then drawing conclusions based on the consequences of their behaviour. Jean Piaget was a zoologist who became interested in childrens cognitive development as a result of working on intelligence tests. He noticed that children consistently gave similar wrong answers to some questions and began to consider why this was. Piaget used his own children to make detailed observations and gradually developed a theory that has been very influential. His theory of learning is sometimes referred to as constructive approach because he suggested that children constructed or built up their thoughts according to their experiences of the world around them. He felt that learning was an on-going process with children needing to adapt (hence piagets term adaption).For example a child aged 15 month may come to believe that milk is served in blue beakers , because their experience of having milk is linked with it being served in a blue beaker. If one day they are given juice in the blue beaker instead of milk they will reconsider the theory and thus come to the conclusion that milk and other drinks come in blue beakers. Piaget used specific vocabulary to describe the process of children learning in this way. Assimilation- the child constructs a theory. (Schema). Equilibrium the childs Michelle howorth NC39964 Assignment 1 Page 6 Experiences seem to fit the schema (everything balances). Disequilibrium An experience occurs that casts doubts on the effectiveness of the schema. (Things dont add up anymore). Accommodation the child changes the original schema to fit the new piece of experience or information; he grouped child development into 4 broad stages Sensori-motor, pre-operational, concrete operational, formal operational. Although Piagets work is well known there are 2 other approaches which are in some ways similar to Piagets, Vygotsky Jerome bruners work was influenced by Piaget but particular by Vygotskys work. Bruners is not a stage theory as such but he suggests that children gradually acquire cognitive skills and he refers to these as modes of thinking. Enactive-0-1 years, iconic 1-7 years, symbolic 7+ years. Bruner believed that cognitive development can be speeded up if stimulated, he also believed that adults had a very important role in developing childrens cognitive skills by working alongsid e them and asking questions helping children to vocalise their thoughts. 1.3 Summarise the language and communication development of a child aged 16-26 months. Much of an 18 months old toddlers speech is jargon is unrecognisable but with emotional content. A child at 18 months should be able to use 5-20 words most of which will be nouns. Examples include mamma, dada bath, and nana. At this age when he learns a new word he will repeat it over and over. 20-25 percent of an 18 month olds vocabulary should be intelligible to outsiders; they are learning every object has a name. A babys vocabulary includes things like names of food, animals, family members, clothing and toys. 18 months may be able to point at parts of the body when a parent names it. A childs vocabulary explodes between the 18-24 month marks, maybe 2/3 of what he says is intelligible and his vocabulary may contain 150-300 words. He should be able to name lots of objects in his surroundings like, chair, bottle, and cup Michelle howorth NC36694 Assignment 1 Page 7 He should be able to form small sentences like want cup he will be able to understand the words my and mine. There are quite a few theories as to explain how children Learn language. Theories of language development fall into 1 of 2 camps; empiricist and nativist. Empiricist believes language is a learned behaviour. Nativists on the other hand believe we are born with some innate language ability. Empirical researchers focus on learning theories to understand how children acquire language skills while nativists look for biological components responsible for the universe rules underlying all of the language spoken by people. Lev vygotsky a Russian psychology researcher who began developing his empirical theories of cognitive development after the Russian revolution in the early 20th century. Children learn by solving puzzles with the help of other people such as parents or siblings. Language develops a tool for helping them solve problems more effectively. They learn the skill by prac ticing or modelling language behaviours they hear being used around them.in his theory, language development is closely tied to social behaviour putting him in the empiricist camp. B.F Skinner, an American psychologist best known for his work in behaviourism, proposed behaviourism as the basis for language development in a book published in 1957. The core behaviourism is learning through reinforcement. the reinforcement takes different forms ,for example if the parent says to the child can you say mummy? and the child responds accordingly the parent provides positive reinforcement . If the child uses language to make demands such as asking for a cookie and the demand is granted, the child receives positive reinforcement for using language. This approach places skinner in the empiricist camp of language development. According to empiricist Jean Piaget, a Swiss psychologist known for studying how knowledge develops in children and adults during the first half of the 20th century, la nguage Michelle howorth NC39964 Assignment 1 Page 8 Development is connected to a childs cognitive development. As the child moves through the different stages of cognitive development. For example, during the pre-operational stage children can grasp the existence of things even when cannot see those things, likewise they can use language to think about those non- present things. Naom Chomsky , an American linguist and cognitive scientist believes children are born with innate knowledge of the rules governing language. This makes him a nativist, his research during the late 20th century also suggest that the rules are universal among the known human languages. For example Japanese and English seem very different, but both languages include verbs and in both languages verbs take an object. The difference is where the object of the verb is placed in the sentence. According to Chomsky the reason the children learn language so quickly is because they already know the rules. Jerome Bruner, a nativist and American cognitive psychologist bel ieved language development comes easier to most children because of a combination of innate biological endowments and social encouragement. Bruners research on the subject began in the 1960s. Bruners notes that even children who cannot distinguish between their thoughts and things attempt to use language suggesting they are born with an inclination towards communication. The role of encouragement is to provide necessary support as the child develops linguistically. 1.4 summarise the emotional development of a child aged between 30 and 50 months. A childs emotional development is hard to monitor because self-concept, gender identity and social status are developing as well. The Michelle howorth NC39964 Assignment 1 Page 9 Way they behave is usually a clear indicator of what they are dealing with on an emotional level. At this age lessons are being learnt which will form a childs personality, the childs personality as influences on emotional development. Children who are more adaptable will progress a lot faster than children who are far less adaptable, things like meeting new people and being in new environment will be more daunting for them. During this age childrens emotional needs are shown through their behaviour, understanding their needs and dealing with them as necessary will help the childs emotional health as the child progresses. Also during this time every experience the child encounters helps to develop the childs self-concept, spending time with parents and other children will give the child a sense of who he is by emotional interactions and will start to develop his independence. Parents are the best role models the help the child develop his sense of gender identity, as a result of the child studying the parent, emotional characteristics of the parent become a part of the childs gender identity. Frustrations and tantrums in a child this age are very apparent; tantrums occur for no apparent reason but are often due to insecurities and not being able to get what they want. By 3 years old this behaviour will have calmed down and he will be beginning to develop interests in feelings towards other people and is starting to feel a lot more secure in his environment , he can keep his frustrations under control , by the time he reaches 4 he will have developed a definite personality and loves to explore everything new , he has excitement for adventures and can show sympathy and concern towards other children his behaviour might start to become erratic , for example he will like things and hate things in the space of a few minutes , he will exaggerate things and become extremely bossy and may begin to start telling lies. Theorist erik erikkson proposed that emotional devel opment consisted of 8 crisis and that each crisis consisted of a specific window in a childs individual development for example the crisis for this specific age according to Erickson is initiative versus guilt according to errikkson a child should develop a sense of purpose by being able to do things on his own , such as dressing himself , if a child is not allowed to do this the child may become afraid to try new things and develop a fear of disapproval. 1.5 Summarise the social development of a child aged between 40 and 60 months. At this age a child interacts with other children very easily but only usually in a small group or with familiar adults. they are beginning to make massive leaps in socialisation which helps them develop a lot more friends .they dont need as much attention from adults because they understand that attention is there when needed. They will show friendship preferences but mainly based on play interests. Children will also now be aware of their own social backgrounds and strive to be accepted for who they are. They understand the difference in culture and gender and enjoy making friends and love being in the company of others. there confidence is building and they begin to understand the concept of sharing and taking turns and also begin to understand the difference between right and wrong. Lev vygotsky proposed that children thrive through interactions with their surrounding culture is theory is known as the cultural perspective in this theory it states that cognitive development of ch ildren is enhanced when they work in their zone of proximal development (zpd). Children need help off adults to support them as they learn new things to reach (zpd). According to vygotskys theory children can do more with the help and guidance of an adult than they can do themselves. In conclusion vygotskys theory of cognitive development states that interactions with other people are essential for maximum cognitive development to occur. 1.6 Analyse treasure baskets and discuss importance of child development. Michelle howorth NC39964 Assignment 1 Page 12 Treasure baskets an idea originally created by Elinor Goldschmeid. A treasure basket is a shallow sturdy basket containing a selection of everyday items, none of which are plastic. Most of the objects are in everyday use by adults and are made of natural materials. The item in the basket vary in weight, size and texture, colour, taste temperature and sound and all the items are chosen to stimulate one or more of 5 senses. Children explore the treasure basket using their senses to discover what an object is, what it is like and perhaps what it does when shaken or manipulated. Children learn by exploration and experience a treasure basket brings many items within reach that a child may not have had the opportunity to handle. A child can feel items with their hands, feet, fingers and mouth, by having this opportunity a child discovers weight, texture and size. Does it have a smell? Can you taste it? Wave it does it make a noise? Drop it and what happens? Can I put it inside another obje ct? Can I join 2 items together? What happens when I bang one item against the other? Elinor Goldschmeid spent time observing children and their parents she looked at how children gain knowledge of the world around them and how parents often give children objects to explore. For example, if when out, a child or baby gets upset, we often give them something to play with that is to hand a makes a noise or can be fiddled with, such as a bunch of keys. When we are busy in the kitchen a child sitting on a floor will often reach for the spoon we have dropped or the pots and pans in the cupboard. These observations led Elinor goldschmeid to the development of the treasure basket as a way of helping children to learn, explore Michelle howorth NC39964 Assignment 1 Page 13 And have fun. Treasure basket ideas were originally designed for babies who were sitting but not yet on the move. The basket is a good exploratory resource for babies and children who are not yet independently mobile babies given safe, Stimulating and supportive opportunities will use their senses to learn about objects they encounter. In doing so they will enter into a world of discovery puzzlement, social encounter and communication. As babies suck, grasp, touch and feel objects they rehearse behaviours which foster their earliest learning (Goldschmeid E 1989). The reason they dont use plastic in the treasure baskets is that many objects made of plastic are similar in many ways , they are often all smooth, have no smell and no taste. In our manufactured world adults and babies use plastic objects every day and a child gains experience of these objects through handling bottles, cups, toys and rattles. By offering a whole range of objects which are not plastic we increase the opportu nities for a child to explore and learn. The items contained in the baskets fall fewer than six headings. Natural objects e.g. pumice stone, a lemon and a natural loofah Natural materials e.g. little basket, wooden nail brush and a paint brush. Wooden objects e.g. curtain rings, clothes pegs and egg cups Metal objects e.g. spoons, bunch of keys, and bunch of bells. Leather, rubber, textiles e.g. leather purse, bath plug and chain, ribbon and lace. Paper/cardboard greaseproof paper, boxes, tubes. More objects that can be put in the basket are objects that rattle, objects that fit inside one another, such as boxes and pegs or graded measuring spoons, Michelle howorth NC39964 Assignment 1 Page 14 building and demolition articles which fit together and take apart, such a wooden blocks, zipped leather purse, a box with a lid, also objects to follow such as wooden eggs, balls and tubes that roll. When choosing a treasure basket there are plenty of points to consider, such as the safety of the basket, you need to make sure that you choose a basket which is strong and durable, without jagged edges and the objects should be washable, disposable and replaceable. For example pieces of fabric. Each object should be clean and safe, always check the basket regularly and be watchful of painted and varnished items, check they are non-toxic and if any doubts do not include them. you may also need to maximise play opportunities you need to aim for a variety of textures ,weight and colour and also be wary of including soft toys as their information and interest value can be limited . Also needed to be considered is where to place the basket in relation to the child. For example would the chi ld find it easier to reach in front or at the side? The child needs to be observed how he interacts with the basket. Do you need to offer more objects for him to explore. How can you make it more interesting? Is there an object the child doesnt like? Children all develop at different rates with regard to exploration be aware of the stage the child is at. Treasure basket ideas can also be adapted for children who are not sitting. Items can be put in a be active box or a little room or suspended from a play gym. The little room is an idea developed by Lilli Neilson for children with sensory difficulties. You can make a little room from a cardboard box, place the box down on its side with the child lied just inside the opening, line the sides with textured materials and suspend objects from the ceiling so that they hang down within the childs reach. 1. 7 Explain what is meant by holistic development Michelle howorth NC39964 Assignment 1 Page 15 Holistic development is when all areas of development e.g social, emotional, physical and intellectual and communication development, work as a whole to develop the childs overall development. Holistic development sees the child as a whole person thats why its important when you observe a childs development so you can observe it as a whole so you can see what progress is being made (or not being made). A good example of this is to observe a child playing hopscotch as this uses all areas of development combined together. Children must be able to understand to take their turn and must cope with their feelings if they do not win. This is personal, social and emotional development. The child must also be able to understand what is happening and understand the rules of the game and be able to count, this is cognitive development. The child must be able to throw a stone, have strength in their legs to support their weight and also be able to balance and have sufficient coordination, this i s physical development and finally the child needs to be able to say numbers out loud, arrange turns and be able to chat whilst waiting for their turn, this is communication and language development. If a child lacks in one of these areas of development he may struggle to play hopscotch, so observing the child as a whole can help practitioners or parents give the child support in the areas he lacks ability.

Korean Pollution :: essays research papers fc

Deadly particles are circulating within our air supply. They are â€Å"the most life threatening for of air pollution.† These are tiny particles of soot and other matter released from diesel engines in lorries, buses, and coaches. They are believed to have played a role in the premature deaths of 8,000 people. Other pollutants known as GMM’s are causing such damage. GMM’s are genetically modified micro-organisms. These micro-organisms are released from factories and laboratories and go into the atmosphere, and water supplies. They are most life threatening to elderly, and already ill people. (McCarthy 1) Large clouds of these particles were originally believed to originate in Britain, but studies show now that they may also originate in continental Europe. These large clouds drift across the English Channel, and into the North Sea., thus contaminating the sea. Some of the main pollutants are as follows: Benzene, 1,2-butadiene, carbon monoxide, nitrogen dioxide, a nd sulfur dioxide. There have been different goals set to lower the amount of these pollutants, however some aren’t expected to be decreased until 2008. In this time many lives may be lost prematurely. England, who is still believed to be the primary contributor of such toxins is planning to take action, but slowly, still maintaining that cleaning these pollutants is â€Å"unachievable, even if every engine on British roads was turned off.† We believe that this is more harmful than Britain realizes, and more action must be taken. Such pollutants may kill animals, and lower the food supply, especially fish in the North Sea. More time and money must be dedicated to the immediate removal of such contaminants, and new emissions standards should be set.

Boules :: Greek Secret Society Culture Myths Essays

Boules Sometimes someone will want to look better for having access to certain information and as opposed to using it effectively, to advance the mass of our people, they try to take the info to the enemy and entertain them about what they already know, to show that they know more than other black people.   Ã‚  Ã‚  Ã‚  Ã‚  This piece is dedicated to brutha Steve Cokely for his tireless efforts to "seek and find" vital information pertaining to the upliftment of Afrikan people. If it weren't for this God'z tenacity to penetrate the forces of white supremacy with liquid swordz, I can honestly say, we would not know of the New World Order and the history of its members as we do now. He has truly been an inspiration to me. Biggup brutha Cokely!!   Ã‚  Ã‚  Ã‚  Ã‚  As we come into knowledge of self, we must, as well, come into knowledge of who doesn't want us to "know thyself". The average Afrikan who has some knowledge of white supremacy might feel it's been, and only been, the "blue-eyed devil" that is responsible. True, but not truth. If you read the piece I wrote last month, IZ YT Human? or Mutant!, you found that brutha moses (the one who went to the caucus mountains to "civilize" the beast) was one of the first sell-outs of theAfrikan spirit.   Ã‚  Ã‚  Ã‚  Ã‚  As you well know, this country was found by criminal minded beasts, who colonized this area just as they did Afrika in the 1800s. As we had our plantations in the south with house negroes and field Afrikans, we find that this trend has never changed as the years have gone by. Thanks to research done by brutha Cokely, we have found that there is a black secret society that has been closely associated with maintaining the grip of white supremacy on people of color. These same secret societies, these house negroes answer to, have a long history rooted in the physical and mental enslavement of Afrikans around the globe. This black "secret society" is called the Boule' aka. Sigma Pi Phi Fraternity Incorporated, founded May 15, 1904. This is the 1st black fraternity in america and was before the 1st black "college" frat, Alpha Phi Alpha Fraternity Incorporated.   Ã‚  Ã‚  Ã‚  Ã‚  The origin of the Boule' is what we are going to concentrate on and by the end of this 2-3 part series, you will be able to decide whether they are bruthaz or not.

Healthy Lifestyle Final Research Report

Life SLEEP AND HEALTHY LIFESTYLE 1 Sleep and Healthy Lifestyle National University of Singapore Undergraduates Profile Jiexuan Wang SM2 Group 1 National University of Singapore SLEEP AND HEALTHY LIFESTYLE 2 Sleep and Healthy Lifestyle National University of Singapore Undergraduates Profile Sleeping, along with other healthy life habits has arisen awareness in recent years. As will be stated later, the majority of university undergraduates rarely took healthy living seriously.University students have long been known, as claimed by Dement (1997), to burn the midnight oil and maintain an unhealthy lifestyle, which could be potentially hazardous to their health condition. Apart from dozing off in the class, sleeping deprivation and poor sleeping quality led to many long-term effects on the health conditions. Recently, we conducted a survey among the National University of Singapore (NUS) undergraduates to explore their knowledge of healthy lifestyle and sleeping habits (see Appendix A In terview Questions).The research mainly covered the concept of a healthy lifestyle, the sleeping hours and rituals. The aim of this paper is to reveal the general sleeping and healthy lifestyle conditions among NUS undergraduates and to revoke awareness on the healthy lifestyle and sleeping issue. Methodology The primary evidence was collected from our interviews, and several related materials were analyzed as subsidiary resources. We conducted face-to-face interviews and recorded down the responds from respondents. Six faculties were involved in the research, including Faculty of Science, Faculty of Art and SocialSLEEP AND HEALTHY LIFESTYLE 3 Science, Faculty of Engineering, Faculty of Business, School of computing and School of design and environment. Because of the limitation of the research method, we have only covered 96 respondents in our research. Results and Discussion This research covers the concept of a healthy lifestyle, sleeping deprivation and other related perspectives . The result is to some extent in accordance with our expectation, but some of the problems of sleeping disorders and deprivation have grabbed our attention. This section will discuss these topics in detail.Healthy lifestyle concept The concept of a healthy lifestyle may vary according to different people. From the research, it is clear that sleep, nutrition and exercise are major contributing factors, with some of the respondents emphasizing the importance of scheduled and balanced lifestyle. However, they could only give an idea of the concept without knowing further about this topic. The following Figure 1 presents an idea of the respondents’ understanding of healthy lifestyle. 71 4 5 5 6 4 8 1 1 80 60 40 20 0 42 51 Figure 1 Healthy lifestyle Concept of NUS undergraduates number of espondents SLEEP AND HEALTHY LIFESTYLE 4 Sleeping hours Scientists accentuate the importance of length of sleep, suggesting a six to eight hours of sleep every night. Insufficient sleep may lead to diminishing productivity, tendency to make mistakes and most dangerously, unintended sleep. Figure 2 shows the sleeping hours among the respondents. The percentage of sleep deprivation among NUS undergraduates is sobering. 18 out of 95 respondents stated that they have less than 6 hours of sleep each day, and as one of the respondents added, â€Å"There were many students dozing off during lectures. In addition, some of the respondents gave details of the sleeping time at night, ranging from eleven o’clock to two or three o’clock in the morning, and even shockingly, four or five in the morning when there is no lecture in the morning. However, noting that our biological rhythms work just the other way around, the sleeping habits of the majority of undergraduates are unhealthy. Reports (Fredrik, 2007) indicated that the period of 11 o’clock in the evening to 3 o’clock in the morning is when the body goes through a detoxification process and any time be tween 5 o’clock to 7 o’clock in the morning is suitable for defecation process. 0 60 40 20 0 below 6 sleeping hours 6 to 8 above 8 18 5 72 Figure 2 Sleeping Hours among Undergraduates in NUS SLEEP AND HEALTHY LIFESTYLE 5 Sleeping Rituals Sleeping rituals could affect the sleeping efficiency and quality of sleep. Figure 3 illustrates the major sleeping rituals among the NUS undergraduates. One major factor is eating. Eating before bedtime has been a long-discussed topics among scientists. It is a two-edged sword, for sleep-benefit drinks such as a cup of warm milk can improve the efficiency of sleep while most snacks taken before bedtime are well known to be weight gaining.Interviews with respondents reveal that most of them will choose to eat before bedtime if they are hungry. However, burning the midnight oil easily contributes to bedtime eating habit. Besides, scientists claim that eating within three hours before bedtime is unhealthy (Taft, 2012). The research also reveals that the second most favorable activity before bedtime is to exercise, which was proved to be beneficial to the improvement of sleeping quality, as stated in (Wooten, 2007).Among other common sleeping rituals, recreations like movie watching may cause an excitement before sleeping time and resulted in sleeping disorder. number of respondents Exercising Chatting Set Alarm Shower Go Out Listening to Music Reading 25 12 12 9 37 1 1 3 2 1 16 15 15 19 Figure 3 Things NUS Undergraduates Do before Sleep SLEEP AND HEALTHY LIFESTYLE 6 Conclusion The research reveals that the majority of undergraduates have a relevantly clear concept of a healthy lifestyle and that the sleeping pattern of the majority of undergraduates is reasonably healthy.The overall results from each faculty were mostly the same (see Appendix B). However, when it comes to sleeping hours and sleeping rituals, much can be done to improve the quality and efficiency of sleep, in order to avoid impaired performances and unintended sleep during daytime. The significance of the study of sleeping patterns is obvious, for it reveals the healthy condition of undergraduates and possibly revokes awareness of sleeping issue among NUS undergraduates. (846 words) SLEEP AND HEALTHY LIFESTYLE 7 References Fredrik, P. (2007). When is the Best Time to Sleep?.Retrieved November 30, 2012 from http://www. ineedmotivation. com/blog/2007/10/when-is-the-best-time-to-sleep/ Taft, W. (2012). Stop eating three hours before bed. Retrieved November 30, 2012 from http://willtaft. com/eat-at-least-3-hours-before-going-to-sleep/ Dement, W. (1997). Sleepless at Stanford. In What all undergraduates should know about how their sleeping lives affect their waking lives. Retrieved November 30, 2012 from Stanford University, Center of Excellence for the Diagnosis and Treatment of Sleep Disorders Web site: http://www. stanford. du/~dement/sleepless. html Wooten, V. D. (2007). Discovery Health: â€Å"How to Fall Asleep†. Retri eved November 30, 2012 from http://health. howstuffworks. com/mental-health/sleep/basics/how-to-fall-asle ep. htm SLEEP AND HEALTHY LIFESTYLE 8 Appendix A Interview Questions 1. What is your concept of a healthy lifestyle? 2. What do you think are the factors that represent a healthy lifestyle? 3. Do you think that sleep is essential in maintaining a healthy lifestyle? Why? 4. How much sleep do you normally have? Is it any different during examinations? 5. Do you have any leeping ritual- ­? a series of actions that you usually carry out- ­? before going to sleep? How long does it take you to do this? 6. Do you eat before bedtime? A. What food/drink helps you to sleep? How does it help you to sleep? B. What food/drink prevents you to sleep? How does it prevent you to sleep? 7. Do you exercise before bedtime? What type of exercise do you do? How long does it take you to do this? 8. What other activities do you do before sleeping? Do/does these/this help or prevent you to sleep? SL EEP AND HEALTHY LIFESTYLE 9 Appendix B Research Data (Original)

Porter Five Force Analysis of Indian Food Processing Industry

Porter’s five force analysis of food processing industry| MARKETING STRATEGY| HITESH VAVAIYA| Table of Contents Acknowledgement3 Introduction of Report3 Research Objective4 Introduction of Food Processing Industry4 The History of Food Processing Industry4 Supply chain of food processing industry and factor affecting each activity5 Agriculture5 Food processing5 Indian Food Processing Industry7 History of food processing Industry in India7 Current Market Overview9 Indian Food Processing Industry Performance11Food Processing Sector overview11 Major Players of Food Processing Industry14 Indian Food Processing Companies Profiles14 Major Indian player in Food processing Industry Overview15 I. T. C LTD15 GODREJ PROFILE15 MTR Foods Limited Profile16 Parle Limited Profile17 Dabur India Limited Profile17 Analysis18 Porter Five Forces Analysis for Indian Food Processing Analysis18 Threat of Entry (high)19 Rivalry between Established Competitors (low)21 Bargaining Power of Buyers (low)23 Bargaining Power of Suppliers (low)25Threat of Substitutes (high)26 Conclusion27 Bibliography29 Acknowledgement I take the opportunity, while presenting this report and to express my gratitude to all those who afford their valuable help and time to help me to complete the project successfully. A number of people provided us their assistance, encouragement, and enthusiasm. Without them this project would not have been possible. Firstly, I would like to thank our institute IIPM and our honorable prof. partho sir for giving me such an opportunity to work on such a project. got a chance to put all our classroom theories and practices for understanding and analyzing the working of the real Indian scenario. Introduction of Report This report provides an overview of our food production and consumption system, its impacts on the environment and its vulnerability to environmental problems and resource constraints. The aim of the report is to identify any significant challenges to the future security of the food system in India that arise from environmental and resource issues, and the risks, constraints and social or political responses to these.The report also considers a range of response strategies being developed and explored at various points across the food system. The ‘food system’ includes the interdependent parts of the system that provides food for local consumption and for export. It includes all the components and processes by which food is produced (grown and/or processed), stored and distributed, delivered to end-consumers and consumed (including further processing and storage) – as well as all the processes that deal with waste along the ‘food chain’ The report covers an overview of the Indian food processing industry.The report will focus on the dynamics of the industry, the market segments, the growth of the sectors in India and what are the challenges and opportunities that the industry is facing. On the competitive la ndscape, the report lays out the major food processing companies that functions within the Indian industry and the strategies these companies are following to capture the major chunk of the market share. The concluding part of the report covers the drivers of the industry and the future Prospects of the food processing industry in India.Research Objective To analyze the market share of organized Food Processing sector compare to other unorganized Food Processing sector To study the future growth of food processing in india To study the sustainability of Indian food processing industry To study the resources and the constraints of the Indian food processing industry To study the effect of MNC’s in the Indian food processing industry To study the driving forces those are affecting Indian food processing industry Introduction of Food Processing Industry The History of Food Processing IndustryThe origin of food processing goes all the way back to ancient Egypt, yet the period of those developments seems to symbolize the history of the culture of mankind. Nowadays, bread, which is characterized by its use of the fermentation action of yeast and which uses wheat flour as its raw material, is baked all over the world. The origins of beer also go back to Babylon and Egypt in the period from 3,000 to 5,000 BC. The foundation of the modern industry was built up with the introduction of machinery and technology of new methods from Germany.Nowadays, the processed foods that are thriving in grocery shops are modern processed foods and traditional foods, but their manufacturing technology, process control and manufacturing and packaging environmental facilities have been advanced and rationalized to an incomparable extent in the last 30 years. As a result, products with high quality and uniformity are now being manufactured. This is based on the advancement of food science, and is, moreover, due to the general introduction of hygienics, applied microbiology, mechanic al engineering, chemical engineering, electronic engineering and high-polymer technology.The most remarkable developments until now have been convenient pre-cooked frozen foods, retort pouch foods and dried foods. The mass production of excellent quality processed foods without using unnecessary food additives has been made possible in the last 30 years by grading and inspecting the process materials, carrying out proper inspections of processed foods, and advances in processing technology, installation and packaging technology and materials. http://www. bisnetindia. com/bishtml/060012502441. htm Supply chain of food processing industry and factor affecting each activity AgricultureAgriculture is the process of producing food, feed, fiber and other desired products by the cultivation of certain plants and the raising of domesticated animals (livestock). The practice of agriculture is also known as â€Å"farming†, while scientists, inventors and others devoted to improving far ming methods and implements are also said to be engaged in agriculture. More people in the world are involved in agriculture as their primary economic activity than in any other, yet it only accounts for twelve percent of the world's GDP.Total agricultural trade consists of food and non- food commodities in both raw and processed forms. Classification of agricultural trade is a breakdown of agricultural trade into four components. * bulk commodities, * processed intermediate products, * fresh horticultural products, * Processed consumer goods. Over the years the share of bulk commodities in total agricultural trade has gone down. Decreased demand for bulk commodities has been compensated by the growth in intermediate processed products, which are essentially processed bulk commodities.Processed intermediate products such as vegetable oils, flour etc. The share of fresh horticultural products, i. e. products that are consumed without further processing, in total agricultural trade is nearly constant. Recent improvements in transportation technology have played a role in promoting trade of fresh products. The faster growing categories in agricultural trade are non-bulk packaged processed food products, which are marketed under different brands. Developed countries have played an important role in promoting trade in processed food products.Share of these countries in import of processed food products is more than developing countries, whereas in case of bulk commodities share of developing countries exceeds the import of developed countries. Food processing Food processing is the methods and techniques used to transform raw ingredients into food for human consumption. Food processing takes clean, harvested or slaughtered and butchered components and uses them to produce marketable food products. Consumer expenditure on processed food and drink 2001–07 (US$ billion), as shown in below ChartGraph:-1. 1 Consumer expenditure on food Sources: – Food Corp oration of India, web http://fciweb. nic/Consumerexpen/. in Whole Food processing industry in divided mainly six sectors which are as shown in figure 3 and food product cover in these sectors and shown in table 2 Figure: – 1. 3. Major sector in food processing industry Table:-1. 2 Segmenting food product according to Food processing Sector Indian Food Processing Industry History of food processing Industry in IndiaFood processing dates back to the prehistoric ages when crude processing incorporated slaughtering, fermenting, sun drying, preserving with salt, and various types of cooking (such as roasting, smoking, steaming, and oven baking). Salt-preservation was especially common for foods that constituted warrior and sailors' diets, up until the introduction of canning methods. Evidence for the existence of these methods exists in the writings of the ancient Greek , Chaldean, Egyptian and Roman civilisations as well as archaeological evidence from Europe, North and South Ame rica and Asia.These tried and tested processing techniques remained essentially the same until the advent of the industrial revolution. Examples of ready-meals also exist from pre industrial revolution times such as the Cornish pasty and the Haggis. Modern food processing technology in the 19th and 20th century was largely developed to serve military needs. In 1809 Nicolas Appert invented a vacuum bottling technique that would supply food for French troops, and this contributed to the development of tinning and then canning by Peter Durand in 1810.Although initially expensive and somewhat hazardous due to the lead used in cans, canned goods would later become a staple around the world. Pasteurization, discovered by Louis Pasteur in 1862, was a significant advance in ensuring the micro-biological safety of food. In the 20th century, World War II, the space race and the rising consumer society in developed countries (including the United States) contributed to the growth of food proce ssing with such advances as spray drying, juice concentrates, freeze drying and the introduction of artificial sweeteners, coloring agents, and preservatives such as sodium benzoate.In the late 20th century products such as dried instant soups, reconstituted fruits and juices, and self cooking meals such as MRE food ration were developed. In Western Europe and North America, the second half of the 20th century witnessed a rise in the pursuit of convenience; food processors especially marketed their products to middle-class working wives and mothers. Frozen foods (often credited to Clarence Birdseye) found their success in sales of juice concentrates and â€Å"TV dinners†.Processors utilized the perceived value of time to appeal to the postwar population, and this same appeal contributes to the success of convenience foods today. * Benefits More and more people live in the cities far away from where food is grown and produced. In many families the adults are working away from home and therefore there is little time for the preparation of food based on fresh ingredients. The food industry offers products that fulfill many different needs: From peeled potatoes that only have to be boiled at home to fully prepare ready meals that can be heated up in the microwave oven within a few minutes.Benefits of food processing include toxin removal, preservation, easing marketing and distribution tasks, and increasing food consistency. In addition, it increases seasonal availability of many foods, enables transportation of delicate perishable foods across long distances, and makes many kinds of foods safe to eat by de-activating spoilage and pathogenic micro-organisms. Modern supermarkets would not be feasible without modern food processing techniques, long voyages would not be possible, and military campaigns would be significantly more difficult and costly to execute.Modern food processing also improves the quality of life for allergists, diabetics, and other people who cannot consume some common food elements. Food processing can also add extra nutrients such as vitamins. Processed foods are often less susceptible to early spoilage than fresh foods, and are better suited for long distance transportation from the source to the consumer. Fresh materials, such as fresh produce and raw meats, are more likely to harbour pathogenic micro-organisms (e. g. Salmonella) capable of causing serious illnesses. * DrawbacksIn general, fresh food that has not been processed other than by washing and simple kitchen preparation, may be expected to contain a higher proportion of naturally occurring vitamins, fibre and minerals than the equivalent product processed by the food industry. Vitamin C for example is destroyed by heat and therefore canned fruits have a lower content of vitamin C than fresh ones. Food processing can lower the nutritional value of foods. Processed foods tend to include food additives, such as flavorings’ and texture enhancing age nts, which may have little or no nutritive value, or be unhealthy.Some preservatives added or created during processing such as nitrites or sulphites may cause adverse health effects. Processed foods often have a higher ratio of calories to other essential nutrients than unprocessed foods, a phenomenon referred to as â€Å"empty calories†. Most junk foods are processed, and fit this category. High quality and hygiene standards must be maintained to ensure consumer safety and failures to maintain adequate standards can have serious health consequences. Processing food is a very costly process, thus increasing the prices of foods products.Current Market Overview India is a country of striking contrasts and enormous ethnic, linguistic, and cultural diversity. It has a population of 1. 1 billion, and it is comprised of 28 states and seven Union Territories (under federal government rule). The states differ vastly in resources, culture, food habits, living standards, and languages . Vast disparities in per-capita income levels exist between and within India’s states. About 75 percent of the country’s people live in 550,000 villages; the rest in 200 towns and cities. There are 30 cities with a population above one million people.India has the largest number of poor, with 35 percent of the population surviving on less than $1 per day, and 80 percent of the population surviving on less than $2 per day1. Nearly 51 percent of Indians’ consumption expenditures go for food (54 percent in rural area and 42 in urban areas) 2; mostly for basic items like grains, vegetable oils, and sugar; very little goes for value added food items. In recent years, however, there has been an increased shift towards vegetables, eggs, fruits, meat, and beverages. Religion has a major influence on eating habits and, along with low purchasing power, supports a predominantly vegetarian diet.Some observers of India’s economic scene are, however, highly optimistic about consumption growth potential, and believe that rising income levels, increasing urbanization, a changing age profile (more young people), increasing consumerism, a significant rise in the number of single men and women professionals, and the availability of cheap credit will push India onto a new growth trajectory. These segments of the population are aware of quality differences, insist on world standards, and are willing to pay a premium for quality. Nonetheless, a major share of Indian consumers has to sacrifice quality for affordable prices.Potential US exporters should also bear in mind that India’s diverse agro-industrial base already offers many items at competitive prices. Results of the â€Å"Market Information Survey of Households,† conducted by the National Council of Applied Economic Research, show that the share of households in the upper middle/high income group (annual household income > Rs. 90,000, or $11,200 on purchasing power parity basis) has grown from 14% in 1989-90 to 28% in 2001-02, and is projected at 48 percent in 2009-10. Correspondingly, there has been a decline in the low-income group.Sixty-five million people are expected to enter the 20-34 year age group from 2001 to 2010. By 2025, 40 percent of Indians are expected to be urban dwellers. Structural reforms and stabilization programs during the 1990s have contributed to India’s sustained economic growth, which has been relatively strong over the past two decades, averaging 6 percent annually. Since 1996, the Indian government has gradually lifted import-licensing restrictions, which had effectively prohibited imports. On April 1, 2001, all remaining quantitative restrictions were removed, putting India in compliance with its WTO commitment.Nonetheless, the government continues to discourage imports, particularly agricultural products, with the use of high tariffs and non-tariff barriers. Import tariffs on most consumer products, although declining, are still high, ranging from 30. 6 to 52. 2 percent. Some sensitive items, such as alcoholic beverages, poultry meat, raisins, vegetable oils, wheat, rice, etc. , attract much higher duties. Nontariff barriers include unwarranted sanitary and phytosanitary restrictions and onerous labeling requirements for pre-packaged foods.Other factors adversely affecting imports include a poorly developed infrastructure (transportation and cold chain), a predominantly unorganized retail sector, and outdated food laws. However, some positive factors are: †¢ Rising disposable income levels †¢ Increasing urbanization and exposure to Western culture †¢ Growing health consciousness among the middle class †¢ Growing consumerism †¢ Changing age profile †¢ Increasing availability of cheap consumer credit Current status of industry is shown in below table Table1. 4. Status of Food Processing Industry in IndiaSources: All India Food Processors Association http://www. aifpa/foodin dustry/. com India is a major producer of many agricultural commodities and it accounts for nine per cent of the world’s fruit production and about 11 per cent of the vegetable production. But the level of processing and value addition of fruits and vegetables is just two per cent of the total production, compared to 65 per cent in the USA, 23 per cent in China and 78 per cent in the Philippines as given in the figure below. Graph: 1. 2 food processing percentage in different country Sources: – web http://www. fmi. /worldfoodprocessed. org There is huge wastage of perishable agricultural commodities. The position in the country with regard to other products also is not very encouraging. The overall level of processing of agricultural commodities in the country is estimated at six per cent. The annual loss on account of wastage of agricultural commodities is estimated to be about Rs 50,000 crore. At present, the food processing sector employs about 13 million people dir ectly and about 35 million people indirectly. In 2006–07, food processing sector contributed about 14 per cent of manufacturing GDP with a share of Rs 2,80,000 crore.Of this, the unorganised sector accounted for more than 70 per cent of production in terms of volume and 50 per cent in terms of value. Indian Food Processing Industry Performance Market Definition The market for food processing industry is the complex in nature; it is global collective of diverse businesses that together supply much of the food energy consumed by the population. Only subsistence farmers, those who survive on what they grow, can be considered outside of the scope of the modern food processing industry. The food processing industry includes: Regulation: local, regional, national and international rules and regulations for food production and sale, including food quality and food safety, and industry lobbying activities * Research and development: food technology * Financial services insurance, cre dit * Manufacturing: processed packed food, food processing machinery and supplies, food processing construction, etc. * Food processing technology: preparation of fresh products for market, manufacture of prepared food products * Marketing: promotion of generic products (e. g. milk board), new products, public opinion, through advertising, packaging, ublic relations, etc * Wholesale and distribution: warehousing, transportation, logistics * Retail: supermarket chains and independent food stores, direct-to-consumer, restaurant, food services. Food Processing Sector overview Food processing is a large sector that covers activities such as agriculture, horticulture, plantation, animal husbandry and fisheries. It also includes other industries that use agriculture inputs for manufacturing of edible products. The Ministry of Food Processing, Government of India has defined the following segments within the Food Processing industry: †¢ Dairy, fruits & vegetable processing Grain proc essing †¢ Meat & poultry processing †¢ Fisheries †¢ Consumer foods including packaged foods, beverages and packaged drinking water. While the industry is large in terms of size, it is still at a nascent stage in terms of development. Out of the country’s total agriculture and food produce, only 2 per cent is processed. The highest share of processed food is in the Dairy sector, where 37 per cent of the total produce is processed, of which 15 per cent is processed by the organized sector. Primary food processing (packaged fruit and vegetables, milk, milled flour and rice, tea, spices, etc. ) constitutes around.Table: 2. 1 India’s food-processing sector India’s food-processing sector, though still developing, contributes 14 percent to the manufacturing GDP (5. 5 percent of aggregate GDP), produces goods worth rs. 2. 8 trillion ($64 billion), and employs 13 million people. Much of India’s food-processing industry is small-scale and involves ve ry little value addition, although in recent years several multinational food-processing companies have started operations in India. A plethora of internal restrictions, including (a) prohibition on foreign direct investment in retail, (b) prohibitions on contract farming, (c) barriers to nterstate commerce based on revenue and food security concerns, (d) some of the highest taxes on processed foods in the world, and (e) inefficient in infrastructure and marketing networks seriously constrain growth of the sector. The almost year-round availability of fresh products across the country, combined with the consumers’ preference for fresh products and freshly cooked foods has dampened demand for processed food products. The level of processing varies across segments – ranging from less than 2 percent of the production in the case of fruits and vegetables to over 90 percent in non-perishable products such as cereals and pulses.In the latter, however, processing involves ver y little value addition, and is mostly confined to grading, cleaning, milling, and packing; with negligible use of additives, preservatives, and flavors. Table: 2. 2 Level of processed food in year 2008 Product| Level of Processing (% of total production)| | OrganizedSector| UnorganizedSector 1/| Total| Fruits & vegetables| 1. 2| 0. 5| 1. 7| Milk | 15. 0| 22. 0| 37. 0| Meat| 21. 0| 0| 21. 0| Poultry| 6. 0| 0| 6. 0| Marine fisheries| 1. 7| 9. 0| 10. 7| Shrimp| 0. 4| 1. 0| 1. 4| Source: Rabobank Analysis Source: – Web http://www. nasftlevelprocessing. org/ Table 2. level of processing Forecasted â€Å"Unorganized† in fruits and vegetables includes unbranded pickles, sauces, and potato chips, but excludes processing by street vendors; â€Å"unorganized† in dairy includes processing by sweet food makers; â€Å"unorganized† in marine products includes processing by small fishermen. . At present, most inputs for the food-processing industry are sourced domestic ally, with the exception of some bulk commodities that are in short supply, such as pulses and vegetable oils, dried fruits and nuts, and small but increasing quantities of food additives and ingredients such as soy proteins, whey, and flavors and essence.India annually imports vegetable oils valued at over $2. 6 billion and pulses valued at $560 million. Imports of food ingredients were valued at $170 million in 2007/08, and include mostly spices and condiments, dairy products, cocoa products, fish and fish products, fruit juices, and other ingredients (yeasts, sauces, soft drink concentrates, flavoring materials, soy protein concentrates and isolates, etc. ). Unorganized, small players account for more than 70 percent of the industry’s output in volume and 50 percent in value terms.Most of them operate locally, add little if any value to products, and use outdated technologies. The government’s policy of reserving the food-processing sector for small-scale units, eff ective until 1991, discouraged large-scale domestic and foreign direct investment in the food-processing sector. However, following economic liberalization in 1991, the food-processing industry was opened, resulting in increased investment in this sector, both domestic and foreign.Over the last few years, several large companies, both Indian and foreign, have invested in the food-processing business in India, resulting in significant growth in this sector. Some of the major players in India’s food-processing industry are listed in this report. There are hundreds of medium-sized regional companies, some of them aspiring to emerge as national players with their own established brands, who pose some competition to large firms . The domestic organized processed-food market is expected to triple in the next 10 years from about $100 billion in FINACIAL YEAR 2004 to $310 billion in FINACIAL YEAR 2015.India aims to increase its share of world trade in this sector from 1. 7% currently ($7. 5 billion) to 3% by 2015 ($20 billion) Graph 2. 1 FMCG Market Size forecasting Sources:-web http://www. foodprocessing/marketsize/. com So here we have estimated that production of processed food is increasing linearly with respect to FMCG Market size till 2015 E ,its shows that very good potential of proceeds food in coming future. Major Players of Food Processing Industry Indian Food Processing Companies ProfilesIndian food processors may be divided into the following main categories: †¢ Large Indian companies that have their production base in India or neighboring countries (for tax-saving purposes) †¢ Multinational and joint-venture companies that have their production base in India †¢ Medium/small domestic food-processing companies with a local presence †¢ Small local players in the unorganized sector Major Indian player in Food processing Industry Overview I. T. C LTD ITC is one of India's foremost private sector companies with a market capitalisation of nearly US $ 19 billion* and a turnover of over US $ 5. 1 Billion.ITC has a diversified presence in Cigarettes, Hotels, Paperboards ; Specialty Papers, Packaging, Agribusiness, Packaged Foods ; Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. ITC's Agri-Business is one of India's largest exporters of agricultural products. ITC is one of the country's biggest foreign exchange earners (US $ 3. 2 billion in the last decade). The Company's ‘e-Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet.This transformational strategy, which has already become the subject matter of a case study at Harvard Business School, is expected to progressively create for ITC a huge rural distribution infrastructure, significantly enhancing the Company's marketing Reach. ITC's wholly owned Information Technology subsidiary, ITC InfoTech India Limited, is aggressively pursuing emerging opportunities in providing end-to-end IT solutions, including e-enabled services and business process outsourcing.ITC's production facilities and hotels have won numerous national and international awards for quality, productivity, safety and environment management systems. ITC was the first company in India to voluntarily seek a corporate governance rating. ITC employs over 25,000 people at more than 60 locations across India. The Company continuously endeavors to enhance its wealth generating capabilities in a globalizing environment to consistently reward more than 3, 78,000 shareholders, fulfill the aspirations of its stakeholders and meet societal expectations.This over-arching vision of the company is expressively captured in its corporate positioning statement. GODREJ PROFILE Started in 1897 as locks manufacturing company, the Godrej Group is today one of the most accomplished and diversified business houses in Ind ia. Godrej’s success has been driven by the company’s commitment to delivering innovation and excellence. Through the consistent application of this commitment and a century of ethical business conduct, Godrej has earned an unparalleled reputation for trust and reliability.In 1930, Godrej became the first company in the world to develop the technology to manufacture soap with vegetable oils; that spirit of innovation has continued throughout the organization’s history. Today Godrej is delivering consumers exciting innovations across a spectrum of businesses. The company’s pursuit of excellence is equally well established and enduring. In the 1944 Mumbai docks blast, Godrej safes were the only security equipment whose contents were unharmed; an equal level of product quality continues to be expected from every product bearing the Godrej brand name. Godrej management nderstands that the company’s greatest asset is the trust and faith that consumers h ave reposed in it, and recognizes that the company must continue to earn this trust. This translates to the organization delivering outstanding quality and value in everything it does. Godrej’s ethical and visionary practices have allowed the company to successfully expand into a number of businesses. Today Godrej is a leading manufacturer of goods and provider of services in a multitude of categories: home appliances, consumer durables, consumer products, industrial products, and agri products to name a few.A recent estimate suggested that 400 million people across India use at least one Godrej product every day. The group has more recently entered the real estate and information technology sectors, and management views these as avenues for enormous growth. The 6000 Crore – (US $1. 5  Billion)  Godrej Group is one of India's largest professionally run private sector groups. It has a well-established presence in varied businesses ranging from foods and consumer dur ables to real estate and information technology. In 1997, Godrej completed 100 years of service to the nation. Today, the name Godrej is synonymous with Quality ; Trust.It is amongst the most admired Business Groups in India, delivering quality products and services to its customers at competitive costs. All this, with the highest international standards of customer care. MTR Foods Limited Profile MTR Foods Limited is amongst the top five processed food manufacturers in India. We manufacture, market and export a wide range of packaged foods to global markets that include USA, UK, Australia, New Zealand, Malaysia, Singapore, UAE and Oman. Starting with the legendary MTR restaurant in Bangalore, India’s silicon valley, we now offer †complete meal solutions'.Our wide range of products include ready-to-eat curries and rice, ready-to-cook gravies, frozen foods, ice cream, instant snack and dessert mixes, spices and a variety of accompaniments like pickles and papads. Our dee p understanding of culinary expectations and needs has resulted in many new and innovative products. Our investments in infrastructure and technology ensure that we can scale rapidly and bring these to market. Today, consumers across the globe count on us to bring them all-natural, wholesome and delicious food that is also convenient and no-fuss.We have also expanded our retail presence significantly: contemporary ‘Namma MTR' and MTR kiosks now serve delighted consumers across Bangalore and Chennai. Parle Limited Profile Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India , the company has definitely come a very long way since its inception.Many of the Parle products – biscuits or confectioneries, are mar ket leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company. While to consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance. Dabur India Limited Profile Dabur India Limited has marked its presence with some very significant achievements and today commands a market leadership status.Our story of success is based on dedication to nature, corporate and process hygiene, dynamic leadership and commitment to our partners and stakeholders. The results of our policies and initiatives speak for themselves. * Leading consumer goods company in India with a turnover of Rs. 2233. 72 Crore (FY07) * 2 major strategic business units (SBU) – Consumer Care Division (CCD) and Consumer Health Division (CHD) * 3 Subsidiary Group companies – Dabur Fo ods, Dabur Nepal and Dabur International and 3 step down subsidiaries of Dabur International – Asian Consumer Care in Bangladesh, African Consumer Care in Nigeria and Dabur Egypt. 13 ultra-modern manufacturing units spread around the globe * Products marketed in over 50 countries Wide and deep market penetration with 47 C;F agents, more than 5000 distributors and over 1. 5 million retail outlets all over India. CCD, dealing with FMCG Products relating to Personal Care and Health Care * Leading brands – * Dabur – The Health Care Brand * Vatika-Personal Care Brand * Anmol- Value for Money Brand * Hajmola- Tasty Digestive Brand * and Dabur Amla, Chyawanprash and Lal Dant Manjan with Rs. 00 crore turnover each * Vatika Hair Oil ; Shampoo the high growth brand * Strategic positioning of Honey as food product, leading to market leadership (over 40%) in branded honey market   * Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market share. * Le ader in herbal digestives with 90% market share * Hajmola tablets in command with 75% market share of digestive tablets category Dabur Lal Tail tops baby massage oil market with 35% of total share. CHD (Consumer Health Division), dealing with classical Ayurvedic medicines. Has more than 250 products sold through prescriptions as well as over the counter * Major categories in traditional formulations include: – Asav Arishtas – Ras Rasayanas – Churnas – Medicated Oils * Proprietary Ayurvedic medicines developed by Dabur include: – Nature Care Isabgol – Madhuvaani – Trifgol * Division also works for promotion of Ayurveda through organised community of traditional practitioners and developing fresh batches of students Analysis Porter Five Forces Analysis for Indian Food Processing AnalysisThe Porter's 5 Forces tool is a simple but powerful tool for understanding where power lies in a business situation. This is useful, because it helps yo u understand both the strength of your current competitive position, and the strength of a position you're looking to move into. With a clear understanding of where power lies, you can take fair advantage of a situation of strength, improve a situation of weakness, and avoid taking wrong steps. This makes it an important part of your planning toolkit. Conventionally, the tool is used to identify whether new products, services or businesses have the potential to be profitable.However it can be very illuminating when used to understand the balance of power in other situations too. Threat of Entry (high) The threat of new entry is quite high: if anyone looks as if they’re making a sustained profit, new competitors can come into the industry easily, reducing profits Profitable markets that yield high returns will draw firms. The results is many new entrants, which will effectively decrease profitability. Unless the entry of new firms can be blocked by incumbents, the profit rate will fall towards a competitive level (perfect competition). Capital Requirements(low) The capital costs of getting established in an industry can be reduce because of the government subsidies provided to food processing sector. Financial disaster for most participants is that the initial setup costs of new ventures were typically very low. Startup costs are so low that individual, self-financing entrepreneurs can enter. For example, in mineral water pouch business, costs for a company are around Rs 350,000 and reaming Rs 750,000 is subsidies by Government * Economies of Scale(low)In industries that are capital or research or advertising intensive, efficiency requires large-scale operation. The problem for new entrants is that they are faced with the choice of either entering on a small scale and accepting high unit costs, or entering on a large scale and running the risk of underutilized capacity while they build up sales volume. These economies of scale have deterred entry into th e industry so that the only new entrants in recent decades have been state-supported companies the main reason or source to achieve scale economies is new product development costs.Thus, developing and launching a new product is very costly. Segment of the market for food processing Industry is very narrowly define so potential customer are very few that’s why companies are not able to achieve economies of scales. * Absolute Cost Advantages(high) Apart from economies of scale, established firms may have a cost advantage over entrants simply because they entered earlier. Absolute cost advantages often result from the acquisition or alliances of low-cost sources of raw materials. Absolute cost advantages may also result from economies of learning.Amul cost advantage in Pasteurization milk results from its early entry into this market and its ability to move down the learning curve faster than local player and then making alliances with they produce milk but marketed by the bran d name of Amul. So new enter company alliance with well establish large firm can easily enter in the company Product Differentiation (high) In an industry where products are differentiated, established firms possess the advantages of brand recognition and customer loyalty.New entrants to such markets must spend disproportionately heavily on advertising and promotion to gain levels of brand awareness and brand goodwill similar to that of established companies. One study found that, compared to early entrants, late entrants into consumer goods markets incurred additional advertising and promotional costs amounting to 2. 12 percent of sales revenue. Alternatively, the new entrant can accept a niche position in the market or can seek to compete by cutting price.And in food processing industry there are many untapped market are available, so there are good opportunity for niche marketing in food processing industry e. g. sugar free is product that only targeting diabetic person and healt h conscious person only and it having 11% growth rate annually * Access to Channels of Distribution (low) Whereas lack of brand awareness among consumers acts as a barrier to entry to new suppliers of consumer goods, a more immediate barrier for the new company is likely to be gaining distribution.Limited capacity within distribution channels (e. g. , shelf space), risk aversion by retailers, and the fixed costs associated with carrying an additional product result in retailers being reluctant to carry a new manufacturer’s product. The battle for supermarket shelf space between the major food processors (typically involving lump-sum payments to retail chains in order to reserve shelf space) means that new entrants scarcely get a look in. * Governmental and Legal Barriers(high)Some economists (Amitabha Sen) claim that the only effective barriers to entry are those created by government. In taxicabs, banking, telecommunications, and broadcasting, entry usually requires the gran ting of a license by a public authority. From medieval times to the present day, companies and favored individuals have benefited from governments granting them an exclusive right to ply a particular trade or offer a particular service. In knowledge-intensive industries, patents, copyrights, and other legally protected forms of intellectual property are major barriers to entry.Regulatory requirements and environmental and safety standards often put new entrants at a disadvantage to established firms, because compliance costs tend to weigh more heavily on newcomers . e. g. Prevention of Food Adulteration laws is not only stringent one but time consuming also. It is considered as an archaic and no industry friendly food law. It substantial varies from Codex standard. Harmonization of multiple food laws is an urgent necessity. * Retaliation (low) Barriers to entry also depend on the entrants’ expectations as to possible retaliation by established firms.Retaliation against a new entrant may take the form of aggressive price-cutting, increased advertising, sales promotion, or litigation. The major food processing company has a long history of retaliation against low-cost entrants. Parle and other budget food processing have alleged that selective price cuts by MNC and other major food processing like Britannia amounted to predatory pricing designed to prevent its entry into new routes. 8 To avoid retaliation by incumbents, new entrants may seek initial small scale entry into less visible market segments.New entered company market and targeted the small segments partly because this segment had big opportunity and large profit (niche marketing). Rivalry between Established Competitors (low) For most industries, this is the major determinant of the competitiveness of the industry. Sometimes rivals compete aggressively and sometimes rivals compete in non-price dimensions such as innovation, marketing, etc. For most industries, the major determinant of the overal l state of competition and the general level of profitability is competition among the firms within the industry.In some industries, firms compete aggressively – sometimes to the extent that prices are pushed below the level of costs and industry-wide losses are incurred. In others, price competition is muted and rivalry focuses on advertising, innovation, and other non price dimensions. Six factors play an important role in determining the nature and intensity of competition between established firms: concentration, the diversity of competitors, product differentiation, excess capacity, exit barriers, and cost conditions. * Concentration(high) Seller concentration refers to the number and size distribution of firms competing within a market.It is most commonly measured by the concentration ratio: the combined market share of the leading producers. Where a market is dominated by a small group of leading companies (an oligopoly), price competition may also be restrained, eithe r by outright collusion, or more commonly through â€Å"parallelism† of pricing decisions. Thus, in markets dominated by two companies, such as soft drinks (Coke and Pepsi), prices tend to be similar and competition focuses on advertising, promotion, and product development. Economists measure rivalry by indicators of   industry concentration.The Concentration Ratio (CR) is one such measure. The Bureau of Census periodically reports the CR for major Standard Industrial Classifications (SIC's). The CR indicates the percent of market share held by the four largest firms (CR's for the largest 8, 25, and 50 firms in an industry also are available). A high concentration ratio indicates that a high concentration of market share is held by the largest firms – the industry is concentrated. With only a few firms holding a large market share, the competitive landscape is less competitive (closer to a monopoly).A low concentration ratio indicates that the industry is characteri zed by many rivals, none of which has a significant market share. These fragmented markets are said to be competitive. The concentration ratio is not the only available measure; the trend is to define industries in terms that convey more information than distribution of market share. In food processing industry concentration ratio is high that indicate high concentration of market share is held by the largest firms like ITC (tobacco), Cadbury (chocolates) etc.As the number of firms supplying a market increases, coordination of prices becomes more difficult, and the likelihood that one firm will initiate price-cutting increases. However, despite the common observation that the elimination of a competitor typically reduces price competition, while the entry of a new competitor typically stimulates it, systematic evidence of the impact of seller concentration on profitability is surprisingly weak. Richard Schmalensee concluded that: â€Å"The relation, if any, between seller concentra tion and profitability is weak statistically and the estimated effect is usually small. * In pursuing an advantage over its rivals, a firm can choose from several competitive moves: * Changing prices – raising or lowering prices to gain a temporary advantage. * Improving product differentiation – improving features, implementing innovations in the manufacturing process and in the product itself. * Creatively using channels of distribution – using vertical integration or using a distribution channel that is novel to the industry. * Exploiting relationships with suppliers – set high quality standards and required suppliers to meet its demands for product specifications and price. Diversity of Competitors (low) The extent to which a group of firms can avoid price competition in favor of collusive pricing practices depends upon how similar they are in terms of origins, objectives, costs, and strategies. In food processing industry it is very low here firm alw ays try to compete rival strategies and there product prices e. g. coke and Pepsi, magi and top Ramon ,Amul ice cream and havmor ice cream etc * Product Differentiation The more similar the offerings among rival firms, the more willing customers are to substitute and the greater the incentive for firms to cut prices to increase sales.Where the products of rival firms are virtually indistinguishable, the product is a commodity and price is the sole basis for competition. Commodity industries such as food processing agriculture, mining, and petrochemicals tend to be plagued by price wars and low profits. By contrast, in industries where products are highly differentiated (perfumes, pharmaceuticals, restaurants, management consulting services), price competition tends to be weak, even though there may be many firms competing. ood processing industry it is very low here firm always try to compete rival strategies and there product prices because they have more or similer offering and th ere product are virtually indistinguishable e. g. coke and Pepsi, magi and top Ramon ,Amul ice cream and havmor ice cream etc * Excess Capacity and Exit Barriers Why does industry profitability tend to fall so drastically during periods of recession? The key is the balance between demand and capacity. Unused capacity encourages firms to offer price cuts to attract new business in order to spread fixed costs over a greater sales volume.Excess capacity may be cyclical (e. g. the boom–bust cycle in the semiconductor industry); it may also be part of a structural problem resulting from overinvestment and declining demand. In these latter situations, the key issue is whether excess capacity will leave the industry. Barriers to exit are costs associated with capacity leaving an industry. Where resources are durable and specialized, and where employees are entitled to job protection, barriers to exit may be substantial. Conversely, rapid demand growth creates capacity shortages that boost margins.On average, companies in growing industries earn higher profits than companies in slow growing or declining industries see figure 3. 4. In food processing industry it will not effect because food demand is always increase or maintain because it is directly related to population growth, and in this industry some exit barrier are working because of Government policies. Bargaining Power of Buyers (low) Also described as the market of outputs. The ability of customers to put the firm under pressure and it also affects the customer's sensitivity to price changes. Customer has enough option to switch so they have less bargaining power. The firms in an industry operate in two types of markets: in the markets for inputs and the markets for outputs. In input markets firms purchase raw materials, components, and financial and labor services. In the markets for outputs firms sell their goods and services to customers (who may be distributors, consumers, or other manufacturers). In both markets the transactions create value for both buyers and sellers.How this value is shared between them in terms of profitability depends on their relative economic power. Let us deal first with output markets. The strength of buying power that firms face from their customers depends on two sets of factors: buyers’ price sensitivity and relative bargaining power. Buyers’ Price Sensitivity (low) The extent to which buyers are sensitive to the prices charged by the firms in an industry depends on four main factors: * The greater the importance of an item as a proportion of total cost, the more sensitive buyers will be about the price they pay.Beverage manufacturers are highly sensitive to the costs of metal cans because this is one of their largest single cost items. Conversely, most companies are not sensitive to the fees charged by their auditors, since auditing costs are such a small proportion of overall company expenses. * The less differentiated the product s of the supplying industry, the more willing the buyer is to switch suppliers on the basis of price. * The more intense the competition among buyers, the greater their eagerness for price reductions from their sellers.As competition in the world food processing industry has intensified, so component suppliers are subject to greater pressures for lower prices, higher quality, and faster delivery. * The greater the importance of the industry’s product to the quality of the buyer’s product or service, the less sensitive are buyers to the prices they are charged. The buying power of necessary processed food product like suger salt etc. is limited by the critical importance of these components to the functionality of their product. Relative Bargaining Power (high)Bargaining power rests, ultimately, on refusal to deal with the other party. The balance of power between the two parties to a transaction depends on the credibility and effectiveness with which each makes this th reat. The key issue is the relative cost that each party sustains as a result of the transaction not being consummated. A second issue is each party’s expertise in leveraging its position through gamesmanship. Several factors influence the bargaining power of buyers relative to that of sellers: * Size and concentration of buyers relative to suppliers.The smaller the number of buyers and the bigger their purchases, the greater the cost of losing one. * Buyers’ information. The better informed buyers are about suppliers and their prices and costs, the better they are able to bargain.. Keeping customers ignorant of relative prices is an effective constraint on their buying power. But knowing prices is of little value if the quality of the product is unknown. It always works in food processing industry because people are not having full information about the product like k special of Kellogg which reduces the cholesterol of the consumer. Ability to integrate vertically. In refusing to deal with the other party, the alternative to finding another supplier or buyer is to do it yourself. Large food processing companies such as Heinz and Campbell Soup have reduced their dependence on the manufacturers of metal cans by manufacturing their own. The leading retail chains have increasingly displaced their suppliers’ brands with their own-brand products. Backward integration need not necessarily occur – a credible threat may suffice. Buyers are Powerful in food processing industryBuyers are concentrated – there are a few buyers with significant market share Buyers purchase a significant proportion of output – distribution of purchases or if the product is standardized Buyers possess a credible backward integration threat – can threaten to buy producing firm or rival Buyers are Weak in food processing industry Producers threaten forward integration – producer can take over own distribution/retailing Significant buyer s witching costs – products not standardized and buyer cannot easily switch to another product.Buyers are fragmented (many, different) – no buyer has any particular influence on product or price Producers supply critical portions of buyers' input – distribution of purchases Bargaining Power of Suppliers (low) Also described as market of inputs. Suppliers of raw materials, components, and services (such as expertise) to the firm can be a source of power over the firm. Suppliers may refuse to work with the firm, or e. g. charge excessively high prices for unique resources.Analysis of the determinants of relative power between the producers in an industry and their suppliers is precisely analogous to analysis of the relationship between producers and their buyers. The only difference is that it is now the firms in the industry that are the buyers and the producers of inputs that are the suppliers. The key issues are the ease with which the firms in the industry can s witch between different input suppliers and the relative bargaining power of each party. Because raw materials, emi-finished products, and components are often commodities supplied by small companies to large manufacturing companies, their suppliers usually lack bargaining power. Suppliers are not Powerful because in food processing industry Credible forward integration threat by suppliers Suppliers concentrated Significant cost to switch suppliers Customers Powerful Suppliers are Weak because in food processing industry Many competitive suppliers – product is standardized Purchase commodity products Credible backward integration threat by purchasers Concentrated purchasers Customers WeakThreat of Substitutes (high) In Porter's model, substitute products refer to products in other industries. To the economist, a threat of substitutes exists when a product's demand is affected by the price change of a substitute product. A product's price elasticity is affected by substitute p roducts – as more substitutes become available, the demand becomes more elastic since customers have more alternatives. A close substitute product constrains the ability of firms in an industry to raise prices. The competition engendered by a Threat of Substitute comes from products outside the industry.The price of aluminum beverage cans is constrained by the price of glass bottles, steel cans, and plastic containers. These containers are substitutes, yet they are not rivals in the aluminum can industry. The existence of close substitute products increases the propensity of customers to switch to alternatives in response to price increases (high elasticity of demand). * buyer propensity to substitute (high) * relative price performance of substitutes(high) * buyer switching costs (low) Pressure from Substitutes Emerges Mainly From Two Factors 1. Switching costs for customers to the substitute. . Buyer willingness to search out for substitutes. Also the threat of substitution may take four different forms, each of which we shall now discuss with reference to above factors. Substitution of need We take switching from one product (e. g. natural drink of Dabur) to another (fresh juice from local vendor or prepared at home). In this case, the buyers might be looking out for freshness and might not mind the nominal switching costs Food processing Industry will definitely remain, in one form or the other, as long as the manufacturers manufacture and consumers consume.Food processing industry does not seem to become extinct even in the future. The issue that remains to be addressed is just – what forms it keeps evolving into. Here the Substitutes of food processing industry are fresh fruits and vegetables and food as a raw material , but they are yet very well developed in India, so their threat are comparatively very high but food processing industry break the boundaries of food product availability in certain season and area that is why food industry will sustain for longer term.While the treat of substitutes typically impacts an industry through price competition, there can be other concerns in assessing the threat of substitutes. * Strategic Implications of the Five Competitive Forces Competitive environment is unattractive from the standpoint of earning good profits when * Rivalry is vigorous * Entry barriers are low and entry is likely * Competition from substitutes is strong * Suppliers and customers have considerable bargaining power Competitive environment is ideal from a profit-making standpoint when * Rivalry is moderate Entry barriers are high and no firm is likely to enter * Good substitutes do not exist * Suppliers and customers are in a weak bargaining position. But food processing industry is little bit attractive but not ideal, it gives considerable profit Because of the following point * Rivalry is moderate * Entry barriers are low and firm is likely to enter * Good have some substitutes but up to certain extant * Suppliers and customers are in a weak bargaining position Conclusion Growing Indian economy and improving lifestyles of Indians contributing in a big way to the growth.The Indian snacks market is worth around US$ 3 billion, with the organised segment taking half the market share, and has an annual growth rate of 15-20 per cent. The unorganised snacks market is worth US$ 1. 56 billion, with a growth rate of 7-8 per cent per year. There are approximately 1,000 types of snacks and another 300 types of savories being sold in the Indian market today. There is a big market for snacks in India as urban Indian consumers eat ready-made snacks 10 times more than their rural counterparts. Consumers are willing to pay a premium for both value-added private and branded products, creating immense opportunities for manufacturers and retailers. The growth of food processing sector has nearly doubled to 13. 7 per cent during the last four years. A dominant segment of the food industry, food proces sing is estimated to be worth US$ 70 billion with a 32 per cent share. It comprises agriculture, horticulture, animal husbandries, and plantation. The opportunity for growth is huge when seen against the fact that while a mere 1. per cent of food is processed in India, nearly 80 per cent of food is processed in the developed world. Significantly, processed food exports have increased from US$ 6. 98 billion in 2003-04 to US$ 20. 51 billion in 2007-08, recording a whopping 193. 83 per cent growth rate. It realise India's potential in this industry, investment target of US$ 25. 07 billion by 2015 to double India's share in global food trade from 1. 6 per cent to 3 per cent, increase processing of perishable food from 6 per cent to 20 per cent and value addition from 20 per cent to 35 per cent.At last India is all set to become the food supplier of the world. It has the cultivable land, all the seasons for production of all varieties of fruits and vegetables, well developed agribusiness system that works in its own way. There are some Factors such as rapid growth in the economy, the technological innovations, rise of families with dual incomes and the changing food habits of the population all point to the increasing need for healthy processed food. The supply chain sector is very weak with no process owner and this can spell disaster.The food supply chain needs the attention, the industry and the Government. * Reasons to Invest in Indian Food Processing Industry It is the seventh largest country, with extensive administrative structure and independent judiciary, a sound financial & infrastructural network and above all a stable and thriving democracy. Due to its diverse agro-climatic conditions, it has a wide-ranging and large raw material base suitable for food processing industries. Presently a very small percentage of these are processed into value added products.It is one of the biggest emerging markets, with over 900 million population and a 250 million stro ng middle class. * Rapid urbanization, increased literacy and rising per capita income, have all caused rapid growth and changes in demand patterns, leading to tremendous new opportunities for exploiting the large latent market. An average Indian spends about 50% of household expenditure on food items. Demand for processed/convenience food is constantly on the rise. India's comparatively cheaper workforce can be effectively utilized to setup large low cost production bases for domestic and export markets.Liberalized overall policy regime, with specific incentives for high priority food processing sector, provides a very conducive environment for investments and exports in the sector. Very good investment opportunities exist in many areas of food processing industries, the important ones being : fruit ; vegetable processing, meat, f Read also: My Ambition Is To Become a Collector